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Meet the Golden Wild team, led by founder and Executive Producer Christine Cowin.


Christine Cowin

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Founder & CEO

Christine is a multi-talented Executive Producer with 25 years’ experience across TV, film, distribution, sponsorship and integrated marketing for blue-chip brands and rights holders, A-list talent and household names and multiple start-ups. Across her career, Christine has collaborated with leading brands such as Nescafé, Carlsberg, The Guardian, Philips, T-Mobile, MINI, Formula 1, and with global stars such as The Who, Pharrell Williams, and Beyonce. She secured the coveted rights to produce the follow-up to the Academy Award-nominated Buena Vista Social Club, BUENA VISTA SOCIAL CLUB: ADIOS (EP Wim Wenders, dir. Lucy Walker, selected for Sundance), was Executive Producer on CREATION STORIES (dir. Nick Moran, writers Irvine Welsh and Dean Cavanagh, EP Danny Boyle) and has just finished producing a feature documentary about British rock band, The Darkness. Find out more about Christine’s ‘squiggly career’ by clicking on the LinkedIn icon above. During the pandemic, a pivot towards repurposing her energy for good began to manifest and she helped launch charity Conservation without Borders. She then co-founded Blue Earth Summit in 2021, a B2B sustainability conference in Bristol, which doubled in size in its second year. She sees a massive opportunity, especially for challenger and maverick brands, to harness their power to proactively bring about meaningful change across social justice and the environment and appeal to their audiences in the ways they most care about. Christine says, “Entertainment and advertising shape our collective narrative and our belief systems – whether this is for positive or negative end goals is up to us. Businesses have enormous power, with huge audiences, and there’s a giant open goal for the most authentic to shine brightest for all the right reasons.”. Golden Wild channels her vision for the future, unique expertise and personal values as a force for good. Portrait by Cat Vinton.


Elliot Willis

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Chief Commercial Advisor

Elliot has 25 years’ experience in media, content and sponsorship sales and has generated £1.5bn worth of advertising deals and created and lead multiple award-winning commercial and creative teams. He has established and maintained strong relationships with over 500 brands and all the major media agencies in the UK. Most recently he brokered Aviva’s £35m naming rights partnership with Factory Studios arts venue in Manchester. He previously spent 10 years working in leading branded content and digital agencies, The Hook, Endemol Shine Beyond, ChannelFlip and BlinkTV and 13 years in TV ad sales with ITV.

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Philip Slade

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Brand Strategist

Philip studied industrial design, has been Executive Creative Director, Brand Strategist and also founding partner of 3 agencies over his 35-year career. He’s won awards for both creativity and planning and worked with start-ups and global brands such as Diageo, DeBeers, Bentley, Sipsmith, Nivea and countless more. Mentor, Entrepreneur in Residence at Sheffield Hallam University, Honorary vice president of the Marketing Agencies Association and Fellow of the Royal Society of Arts. Proudly dyslexic.

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Kevin Chapman

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Director / Producer

Kevin has 30 years’ experience producing and directing content for renowned global brands and motorsport series, with three consecutive BAFTA awards and two RTS awards. He has directed and produced several documentaries, fully developed what became DRIVE TO SURVIVE on Netflix and was a consultant producer on Sundance Award-winning SENNA. He also previously owned and ran a cutting edge post- production house at Pinewood Studios and creative agency that also trained emerging talent.


Katie Hirst

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Development Producer

Katie is an adventurous and immersive Development Producer and AP with over 100 broadcast TV hours under her belt. She has a wealth of experience both in front and behind the camera as a researcher, development producer, AP and presenter. She is a Telluride Film Festival Award Winner for her ambitious flagship series Building the Future for Discovery, which included filming on location in China, Canada, Australia, USA, Holland and Abu Dhabi. She’s worked on a wide range of specialist factual, outdoor broadcasts, live and formatted series for major channels such as National Geographic, Discovery, Sky, BBC, CBS and Channels 4 and 5, in particular across science, history and archaeology. With a flair for spotting great narratives, finding interesting contributors and perfect locations, she has filmed all over the world, setting up complex shoots in extreme locations - from hot air balloons to emerald mines, submarines to cliff edges.   Before taking a career break to raise her family, she presented Extreme Archaeology on Channel 4 which included rock climbing, diving and abseiling to reach archaeological sites that were otherwise impossible to reach. She was also a regular presenter of Time Team across 45 programmes covering archaeological digs and two live shows. On her return to work, Katie brings to Golden Wild her vast experience along with a strong environmental drive and social conscience. These themes influence her both professionally and personally - she’s a Citizen Scientist, an amateur beekeeper and is involved in charitable activity with the Clothworkers, one of the Great 12 original liveries of London. Katie says, “I’m really enjoying being back at work after my career break - I’m up for the challenge and I really feel that Christine and I are on the same page. Golden Wild is the perfect way for me to channel my skills and passion and use my experience for the greater good.”


Kate A Larsen

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Executive Social Advisor

Kate A Larsen is a highly experienced and passionate Environmental and Social Sustainability expert advisor and trainer with a 20+ year career including 12 based in China and Asia monitoring factory conditions. As the first Corporate Responsibility Manager for Asia Burberry 2006-12 Kate led collaborations with Patagonia, Columbia, Nike, Adidas, and others. She later advised Kering (former owner Volcom, Puma and Kelly Slater’s Outerknown) and led workgroups with ASOS and other major retailers, UK Ethical Trading Initiative, and advisory to Mountain Warehouse, WhiteStuff, Transparency Index for Sustainability, was a UK Top 100 corporate Modern Slavery influencer 2018, and is a Trustee of UK, advisor to the Handshake worker helpline China and Asia, and fellow at Unseen, a UK based anti-slavery charity. Industry features include Drapers Sustainable Fashion, Apparel Insider, VOGUE Business (on Sustainability), BBC, SupplyShift, Principles for Responsible Investment (PRI) and other ESG (Environmental Social Governance) forums.

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