Impact Entertainment
Don't interrupt the entertainment, be the entertainment
Unparalleled trust
and loyalty
Commissioning s story-first, long-form and evergreen films offers a believable and meaningful way for your brand, organisation or trade body to align with the pressing issues that mean the most to your community, stakeholders, partners and customers. Especially when the film harnesses emotionally engaged audiences and promotes a campaign that leads to action. We call this Impact Entertainment.
The rewards? A loyal, growing customer base, new audiences and a way to demonstrate your commitment to real change. You’ll be part of a movement, creating action-orientated, inspiring films with multiple marketing and promotional activation opportunities, that you, your staff and stakeholders can be proud of, for years to come.
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Why does it work?
Instead of interrupting the entertainment, you are entertainment
52% of Americans use ad blocking software, a significant increase from 34% in 2022, primarily due to mistrust in big tech (Forbes, 2024) and 65.9% of in-app video ad users always skip ads if given the opportunity (Statista, 2023).
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High value, evergreen content, with earned media potential
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Compared to ATL advertising and media campaigns, long form documentary storytelling offers exceptional value with multiple activation and marketing communication opportunities before, during and for years after.
Story first, honest storytelling avoids green-washing
Green-washing fines can reach 10% of a company's global turnover alongside individual fines of up to £300,000 (UK), or penalties of up to 4% of annual revenue in the EU. Not to mention reputational damage, lawsuits from impacted parties, and potential legal costs (RepRisk, 2023).
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Authenticity generates powerful word of mouth value
92% of consumers trust recommendations from friends and family over all forms of advertising (Nielsen, 2023), word-of-mouth influences up to 50% of all purchasing decisions (McKinsey and Company), and for B2B purchases it's 91% (Demandbase).
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Community Campaigning
73.6% of consumers are more likely to purchase more frequently because of an online brand community and 88.0% of consumers are motivated when a brand makes them feel involved, like they are part of a team (Tint, 2023).
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Purpose-driven marketing is more likely to attract and retain top Millennial and Gen Z talent
Currently, 76% (USA) and 66% (UK) of Millennials and Gen Z want to work for a company that is trying to have a positive impact on the world (Paul Polsen, Net Positive Survey). We predict this trend will increase as environmental and social issues grow.
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A unique circular business model for good
Our circular business model facilitates the opportunity to generate profits for good causes and front line work.
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Above all, trust is the greatest commodity
Building trust, restoring trust, reinforcing trust – the bedrock of every relationship with other businesses, consumers, investors, stakeholders and staff. Intention is everything.
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In good company
When creatives team up with corporates, powerful change happens.
Just some of the other brands behind long-form films with integrity include Dove, Asics, WhatsApp and Amex.
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"Long-form content enabled us to share with consumers Birra Moretti’s Italy....This type of content also enabled us to partner with some amazing talent with high appeal to our target audience and take us out of the traditional channels to surprise and delight our consumers". Rhian Evans, senior brand manager, Birra Moretti.
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“We also conducted an evaluation piece that clearly demonstrated a shift in brand perceptions which link to brand meaning. From a supplier perspective, speaking to our customers about our TV series was a real sell.” - Olya Dyachuk, media director, Heineken UK*
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Golden Wild is an opportunity to spark change on a global scale.
If you’re a brand that is compelled to do good, we’re here to help make that happen.
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We are Golden Wild. And we have work to do. Join us.
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*Birra Moretti commissioned Amazon Prime